Springfield Lakes Master Builders Supplement

The Springfield Lakes Master Builders Display Village supplement was part of a media launch campaign in 2014. It was a 24 page publication with advertising and editorial content to showcase the 17 builders on display. 30,000 supplements were distributed via direct mail in the local area to help push traffic to the village. The full page cover design was styled to mimic a magazine to differentiate from the other advertising material that might come in the mail reducing the chances of it being discarded.