A fashion brand without boundaries.
Resurge Apparel is a unisex sports label without boundaries. Encompassing the trials and tribulations of life. Using fitness as a way to build your self confidence and self belief that you can always rise above, and kick some ass (your own of course). It can be worn for intense workouts yet not out of place to a casual lunch with friends.
It was important to fully understand where/how my client wanted to apply their logo both on various apparel and in the digital landscape. The design’s simple, bold lines assures it will keep the integrity of the logo on all textiles, and the icon is a recognisable statement whether it appears with or without the Brand Name.