Gym wear for the serious trainer
Muscle Armor is the brainchild of Tony Raciti – an Australian personal trainer living the bodybuilding dream in Thailand. I was asked to develop the logo and branding for Muscle Armor which started out as a clothing line for serious gym goers but has turned into a hub of like-minded trainers. It doesn’t matter your age or your gender, as long as you have the drive and dedication to take your health and body seriously, then you’re welcomed into the family.
Tony’s attitude to training is hardcore – If you don’t take it seriously, then you’re wasting your time. The logo design and branding was important to reflect this vision.
I also played an integral role in creative direction of photography for the website as well as designing the website.