Makeupnet Australia

Leading online retailer that specialises in skincare and makeup that is funky and on trend

Makeupnet Australia is one Australia’s leading online retailers of the world’s trendiest and renowned makeup and skincare products of the likes of Jeffree Star, Sugarpill, Manic Panic Bdellium brushes, Model Rock Lashes, Glossigirl, Ka’oir Cosmetics and much more.

The Company saw an opportunity to open a store direct to the public in 2014. Due to popular demand, in late 2015 had to upscale to larger premises and with that felt it was time for a rebrand and new identity.

The main criteria was a clear and bold typeface that can be written as a domain, and an icon that can stand alone utilising commanding colours. Creating a letter ‘M’ that maximised a large block of colour enables a diversity of fills to mirror any creative campaign. The motif and design is forever reinvented yet never loses it’s identity. Just like every Makeupnet girl.